communality, scientific progress, and the good life to mundane consumer goods such as soap, washing machines, motor cars, and alcoholic drinks.”20 Today’s cool communicators use the big and extraordinary to sell the small and the mundane. The creative genius of Jesus uses the small and the mundane—dirt, mustard seeds, salt, lamps—to freely offer us something big and extraordinary, life in his kingdom. Unlike the six-million-plus ads we face each year,
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